Writing & advisory by Peter McDonald
The Action Potential
Where operating signal becomes action.
I help founders and operators take an idea from market reality to shipped product to real traction — practical AI woven through the work, judgment kept human.
What I do
The thesis
AI as an operating model, not a feature.
Most companies buy AI tools and change nothing about how they work. The gains show up when you redesign the operating model itself — how signal is captured, how decisions get made, how work flows from idea to shipped product — with AI doing the lifting and humans keeping the judgment. That's what I build, and that's what I write about.
Latest writing
From the journal
Advisory
From idea to traction — one operator, one method.
Short, focused engagements with founders and operators. We get clear on the market, scope the right product to build, and put a go-to-market in place you can actually run — AI doing the lifting, judgment staying human.
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Occasional field notes on AI as an operating model — for founders and operators. No spam, unsubscribe any time.